Former Team Penske executive Troy Yarborough will lead the Java House Grand Prix of Arlington into year two after a successful inaugural INDYCAR weekend.

ARLINGTON – The Java House Grand Prix of Arlington has a new president as the event begins building toward its second NTT INDYCAR SERIES race weekend.

Troy Yarborough has been named president of the Arlington street race after spending more than a decade with Team Penske, where he most recently served as Senior Director of Partnerships. Yarborough brings more than 20 years of experience in sports marketing, sponsorship strategy and corporate partnerships to an event that made a strong debut in March.

The inaugural Grand Prix transformed Arlington’s Entertainment District into a 2.73-mile, 14-turn street circuit winding around AT&T Stadium and Globe Life Field. Organizers said the first race weekend attracted fans from all 50 states and more than 20 countries, giving Yarborough a substantial foundation to build on.

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“The inaugural year proved that Arlington is a fantastic stage for the NTT INDYCAR Series,” Yarborough said. “Our vision for year two is simple: take everything we learned from year one and make the experience even better for fans, partners, and the community.”

Yarborough joined Team Penske in 2015 and eventually helped oversee relationships and activations involving more than 40 corporate partners across the organization’s INDYCAR and NASCAR programs.

Before Penske, he worked for Octagon, where his responsibilities included sponsorship development, brand partnerships and fan engagement.

Now his attention turns toward making Arlington an annual destination on the INDYCAR calendar.

“There simply isn’t another venue in motorsports quite like it,” Yarborough said of the Entertainment District.

The circuit features several elements designed to challenge drivers and create passing opportunities, including a long straightaway, heavy braking zones, a technical horseshoe section near AT&T Stadium and a split pit lane.

Yarborough said part of the appeal is watching ordinary city streets gradually become a professional racing facility.

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“It takes an incredible team working months in advance and weeks on-site to transform city streets into a world-class racing venue,” he said.

The inaugural event was won by Kyle Kirkwood, with Álex Palou finishing second and Will Power third.

The Java House Grand Prix of Arlington is scheduled to return March 19-21, 2027, beginning the next phase of an event that has quickly become one of North Texas’ most distinctive sports weekends.