Ohio State’s $17M Jersey Deal, 24-Team CFP & Is The Game Losing Its Edge?

by | Jul 30, 2026 | Buckeyes Daily Blitz, Ohio | 0 comments

Ohio State is entering a new era — and not every Buckeyes fan is going to like it.

On this edition of The Buckeyes Daily Blitz, Jeff “Tito” Thitoff reacts to Ohio State’s massive jersey patch partnership with JPMorgan Chase, reportedly worth approximately $17 million per year across all 36 Buckeyes sports programs.

Is the sponsorship a necessary financial weapon in modern college football, or another step toward turning Ohio State uniforms into advertising space?

Tito also breaks down Big Ten commissioner Tony Petitti’s support for exploring a 24-team College Football Playoff. Could an expanded CFP eliminate conference championship games? And as the postseason grows, is the Ohio State-Michigan rivalry losing some of its national championship significance?

Plus, Ohio State practice is almost here as the Buckeyes prepare to open training camp and begin their chase for another national title.

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