Ohio State football is changing — and the business behind the Buckeyes is changing even faster.

On this episode of Buckeyes Blitz, Jeff “Tito” Thitoff dives into his time around Ohio State practice and his conversations with athletic director Ross Bjork, including the realities of running one of the biggest athletic departments in America. Bjork explains how Ohio State’s jersey sponsorship deal came together, why new revenue streams matter in the NIL and revenue-sharing era, and how the Buckeyes are trying to grow without simply passing every new cost along to fans.

Tito also examines the constant tug-of-war between Ohio State tradition and change, from upgrades inside the Horseshoe to the game-day experience and the pressure Bjork and Ryan Day face to keep the Buckeyes at the top of college football. Bjork says Ohio State evaluates major investments around three priorities: maintaining facilities, improving the athlete experience and generating additional revenue.

Is Ohio State handling the new era of college sports better than anyone else?

🔥 Ross Bjork on Ohio State’s changing business model
🔥 The Buckeyes’ jersey sponsorship strategy
🔥 NIL, revenue sharing and the cost of staying elite
🔥 Tradition vs. modernization at Ohio Stadium
🔥 Why Tito believes Bjork and Ryan Day have two of the toughest jobs in sports

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