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The Rockets are introducing a new ticketing and marketing promotion involving young forward KJ Martin (officially named Kenyon Martin Jr.) and former NBA player Kenyon Martin Sr., who happens to be his father. The younger Martin just finished up his rookie season in Houston.

As part of a Father’s Day four-pack promotion, fans can acquire tickets to four games at Toyota Center and participate in a Zoom call with both father and son for as low as $99, depending on desired seat locations. The tickets are for contests in the upcoming 2021-22 regular season.

The most noteworthy part of the promotion is the inclusion of Martin Sr., the No. 1 overall pick from the NBA’s 2000 draft and an All-Star in 2004. Over 15 NBA seasons, he averaged 12.3 points (48.3% FG), 6.8 rebounds, and 1.9 assists in 30.6 minutes per game. He played for five franchises — never the Rockets — but he seems to be interested in having some sort of post-playing career role in Houston, now that his son plays there.

Now 43 years old, it remains to be seen if Martin Sr. will have any sort of “official” involvement with the Rockets beyond the new Father’s Day promotion. But for a franchise seeking to rebuild after finishing the 2020-21 season with the league’s worst record, having a former NBA All-Star as a vocal supporter and promoter certainly can’t hurt.

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